PEPSI HOLIDAY GIVEAWAY
Graphic Design, Illustration & Art Direction
Print, Television & Social Media
Developed an integrated holiday campaign for Pepsi designed to engage both broad consumer audiences and younger social-first demographics. The campaign combined traditional print advertising with high-energy television and social media content featuring recognizable local personalities to strengthen audience connection and increase engagement. Creative direction focused on blending festive holiday visuals with a distinctly tropical island atmosphere, creating a campaign that felt both seasonal and culturally relevant.
Designed in-store shelves
PEPSI EMOJI'S
Art Direction & Illustration
Print, Product Design & Social Media
Pepsi’s 2016 campaign centered around self-expression through the use of custom emoji graphics featured on limited-edition cans. I was commissioned to localize and illustrate a series of Guam-inspired emojis tailored specifically for the local market, ensuring the designs felt culturally recognizable and relatable to island consumers. Each illustration was developed within Pepsi’s global brand standards and production guidelines while adapting the campaign creatively for the Guam audience.
Describe your image.
Describe your image.
Describe your image.
Describe your image.
Describe your image.
Describe your image.
POP OPEN MUSIC
Art Direction, Graphic Design, Logo Design, Illustration
Print, POS, Television & Social Media
Developed a music-driven promotional campaign for Pepsi that combined entertainment, celebrity influence, and localized creative execution for the Guam market. Using Pepsi’s existing global campaign direction as a foundation, I adapted the visual language and messaging to better connect with local audiences while maintaining overall brand consistency. Working within a limited production budget, I helped develop an animated television commercial designed to capture the energy of the campaign while clearly communicating promotional mechanics and encouraging customer participation.