COMMERCIAL WORK
Art Direction, Graphic Design, Copy Writing,
Print, Television & Social Media
Family Share plan
Art Direction, Copy Writing
Print, Television & Social Media
Developed a custom jingle and creative direction for GTA’s holiday promotional campaign, designed to increase seasonal engagement and brand visibility. The television commercial featured a popular local all-female band, helping connect the campaign with younger audiences while creating an energetic and memorable holiday identity across broadcast and social platforms.
ROAM LIKE HOME
Art Direction, Copy Writing & Illustration
Social Media, On-Hold Marketing
Developed campaign creative highlighting GTA’s expanding long-distance network capabilities, designed to increase customer awareness and reinforce the brand’s growing connectivity reach. The campaign was adapted across social media platforms and on-hold marketing channels to engage existing audiences and strengthen overall customer communication touchpoints.
HANDSET PAYMENT OPTION
Art Direction, Copy Writing & Logo Design
Television & Social Media
As wireless providers began moving away from traditional two-year contracts and toward faster device upgrade programs, GTA launched its HPO initiative to promote easier access to newer smartphones. I helped develop a fresh, energetic campaign designed to capture customer excitement around device upgrades while positioning the program as a more flexible and modern mobile experience.
NEW YEAR GENERIC TVC
Art Direction, Copy Writing & Illustration
Television & Social Media
Developed a high-energy New Year campaign for GTA designed to engage a broad audience through fun, celebratory storytelling and vibrant visuals. The campaign focused on creating an upbeat and inclusive brand experience that connected with customers across multiple demographics during the holiday season.
MOVERS & SHAKERS
Art Direction & Copy Writing
Television & Social Media
4g lte introduction
Art Direction & Copy Writing
Television & Social Media
INTERNET TVC
Art Direction & Copy Writing
Television & Social Media